The African telecoms industry is transforming significantly as operators grapple with maturing markets, increased competition, and economic challenges. Amidst these shifts, francophone Africa has emerged as a key focus area for growth-seeking telecoms companies. Major players like MTN, Maroc Telecom, and Orange are increasingly investing in this region, drawn by its untapped potential and rapid digital transformation.

As the African telecoms market evolves, operators are becoming more selective about where they allocate capital and resources. This trend is exemplified by MTN Group’s recent decision to exit Guinea-Bissau, Guinea-Conakry, and Liberia, focusing on stronger markets in francophone Africa such as Cameroon and Côte d’Ivoire. Other operators have also made similar moves, such as Airtel Africa’s exit from Ghana and Etisalat’s pull-out from Nigeria, demonstrating a broader pattern of reassessing market presence and prioritizing investments in markets with the highest growth potential and lower risk